Medical Tourism in India
Medical Tourism is a global industry. Globalization of healthcare is an acceptable phenomenon now and patients are open to seeking quality and affordable healthcare anywhere outside their home countries. The trend has picked up and millions of patients are already travelling to seek healthcare abroad. Easy connectivity and cheap air fare between many countries is also contributing to factor to medical tourism.
The Opportunity:
Global medical tourism industry is poised to be 32.5 billion dollar, growing @ 30% pa.
India is fast becoming a popular destination for the patients from all over the world. World- class, globally renowned doctors, lowest cost of treatment in the world, world class hospitals with state of the art facilities, no waiting time, ability to manage complex to very complex cases and hospitable environment has made India best positioned to grab the maximum share of the market. India has left behind Thailand, Singapore and Malaysia and is already proving to be heaven for the patients from all over the world.
Forecast is that India is likely to get 3200000 foreign patients in 2015
How is India gearing up to capture the maximum share of the market?
Indian hospitals have recognized the opportunity and have set up international marketing divisions to focus on this lucrative segment and marketing their services primarily through internet and conducting OPD in the countries from where patients are travelling.
The prices are always compared with USA, UK, Singapore and Thailand, therefore, there is always a scope to charge premium on the domestic prices
There are number of medical tourism companies mushrooming all over India to facilitate foreign patient’s treatment in India. They are primarily providing logistics services and referring patients to the hospitals where they are having tie-ups.
What are the problems faced by the patients?
However, there are stories about patients being not treated appropriately in the right hospitals or overcharged or they did not get the best doctors to treat them or they faced problems in follow-up after they reached home. The patients are also facing problems in finding the right and reliable source in India who can help them in identifying the right hospitals and doctors and help them in their treatment management.
Med Access solutions:
Med Access identified the gaps in the exiting process and developed models to address the quality, cost, logistics and psychological aspects of patient’s treatment in India to make the entire process absolutely patient-centric.
Med Access innovative Patient-Centric Treatment Management System:
Over the years Med Access has developed models for each stage of the treatment. These models have been implemented and are working, managing every aspect of the treatment and helping patients in receiving best quality healthcare at reasonable cost resulting in best treatment outcomes. This is adding immense patient value at the same time making the entire treatment absolutely patient-centric.
Med Access India : A Medical Tourism Company in India